Article: Spending Money to Make Money With the NFL

Like many of the previous articles in this series, the next article in my “Fool Revisited” series was sector piece. And like my first article, it was inspired by the NFL, though this time it was more a reaction to a season in full swing and not the resolution of that year’s lockout. The focus in this article was media companies, and I tried to point to all the media partners that the NFL had and how those companies were earning more than their astronomical rights fees from advertising.

Whether this argument would hold up these days remains to be seen, and with new “partners” joining the fray – Amazon broadcast numerous Thursday Night Football games this year and Verizon’s Yahoo! Sports streamed some postseason games – the money the NFL receives for its broadcasting rights might be more lucrative for both them and their partners. However, NFL viewership seems to be down, and while some people have pointed to “flag” protests or concussion and injury concerns, it could just simply be a change in our television viewing habits that have driven the change. Continue reading “FR: Spending Money to Make Money With the NFL” →