Note: Read this introduction to see what I am doing in this series.
Yet another company in my portfolio that is kind of ubiquitous to most American consumers. Starbucks (Nasdaq: SBUX) sells coffee and other things that go well with coffee, or in the words of the company itself:
“Starbucks is the premier roaster, marketer and retailer of specialty coffee in the world, operating in 60 countries. Formed in 1985…(w)e purchase and roast high-quality coffees that we sell, along with handcrafted coffee, tea and other beverages and a variety of fresh food items, through company-operated stores. We also sell a variety of coffee and tea products and license our trademarks through other channels such as licensed stores, grocery and national foodservice accounts. In addition to our flagship Starbucks brand, our portfolio also includes Tazo® Tea, Seattle’s Best Coffee®, Starbucks VIA® Ready Brew, Starbucks Refreshers™ beverages, Evolution Fresh™, La Boulange bakery brand and the Verismo™ System by Starbucks.” Continue reading “Portfolio X-Ray: Starbucks”