Note: Read this introduction to see what I am doing in this series.
About Amazon.com
Amazon.com (Nasdaq: AMZN) is pretty well known, so I’m not going to go into much deyail about what they do. The company went online in 1995, primarily as a retailer of books. They managed to survive the dot-com bubble, a time when every company that had something to do with the internet, or technology in general, was experiencing sky high valuations. Amazon emerged relatively unscathed, and even benefited a bit from the failure of a lot of fly-by-night internet retailers, the most famous perhaps being Pets.com. As if led by the will of its founder and CEO Jeff Bezos, Amazon emerged triumphant, and gradually morphed into the mega-online retailer it is today, mostly by acquiring other successful online retailers like Zappos. Now Amazon is often viewed as a one-stop shop for most items, and truly changed the way that many retailers viewed the internet.
In it’s own words, Amazon keeps what it is and what it does simple:
Amazon.com opened its virtual doors on the World Wide Web in July 1995 and offers Earth’s Biggest Selection. We seek to be Earth’s most customer-centric company for four primary customer sets: consumers, sellers, enterprises, and content creators. In addition, we provide services, such as advertising services and co-branded credit card agreements. Continue reading “Portfolio X-Ray: Amazon.com” →